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6 Tips to Gain Your Learner’s Attention

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6 Tips to Gain Your Learner’s Attention

Every so often, while developing an eLearning course, we think about the different strategies and instructional models that will help us to create an effective eLearning course. But, an important aspect of this effectiveness is capturing the learner’s attention. In today's world of fast-paced life and short attention spans, if you haven't managed to capture your learners’ attention, they will not be ready to accept what you have to offer. Thus, a hurdle that all learning architects face is to gain and retain the learner’s attention.

Let us see some important elements that can be used to gain the learners’ attention and maintain it till the end of a course.

  1. Have a Well-Structured System: Using a proper content structure can have a huge impact on gaining the learner’s attention. Give your content a logical structural flow, as it helps learners to easily adapt the new information to their knowledge base. Learners will lose all their focus if the objectives of the lessons are not clearly understood. In order to give the learner a sense of satisfaction at the end of the course, you could structure your content as per the lesson objectives.

  2. High Quality Visuals:  Always prefer to make the content visually appealing. We as humans are naturally inclined to pay attention to images as it is the best way to learn and understand the concept. You could also replace large chunks of information with info graphics and relevant images. Your content could be accompanied by images to add meaning to your information as visualizing content has a better and lasting impression on the learner’s brain.

  3. Use Relevant Content: The content used in the course should be relevant to the learner. The content should be learner-oriented so that they are able to relate to it. The content should be designed keeping in mind the learner’s needs and requirements. You could also use real life scenarios, work place incidences, and real images to make the online course more relevant to the learner.

  4. Transfer Information In Bites:  Use bite sized information to draw focus on the important aspects of learning. It encourages learners to process information quickly and effortlessly consume a large amount of data.

  5. Connect With The Learners: Connect with your learners so that they will learn better and easily. Create an emotional connect with the learners by using scenarios so that they can connect emotionally to the content. You could also add humour, or surprising moments that grab your learner’s attention and also have some knowledge to take away.

  6. Use Interactivity: Make your course interactive with appropriate use of assets like quiz, gamification or drag and drop activities. Provide appropriate feedback at regular intervals. The learner’s interactions with the course can transpire through exercises that provide control to the learners. Making choices while taking the course could enhance the learning experience.

By using some of these learner retention tips, you could increase the quality of your learning delivery and decrease the rate of drop-outs. Grabbing and holding onto your learners is exactly what you need to do to improve your learner’s retention.

Comments 4

 
Guest - Mridul Gogoi on Thursday, 17 December 2015 11:45

Nice blog.

But how does one get into the profession of instructional design and get an opportunity to apply all that you have mentioned in the blog? People, these days are looking for experience, but there has to be some start for every experience, right?

Nice blog. But how does one get into the profession of instructional design and get an opportunity to apply all that you have mentioned in the blog? People, these days are looking for experience, but there has to be some start for every experience, right?
Guest - Amit on Wednesday, 23 December 2015 17:10

Hi Mridul, you have a point there... but then again, isn't it a universal problem across industries? The eLearning industry, in my opinion, is probably less stringent about experience, and is more focused on promise. So, to get your first break, you need to look around for a company that needs interns, to begin with. How you grow depends on how quickly you learn the ropes. It's an interesting vocation - I assure you that!

Hi Mridul, you have a point there... but then again, isn't it a universal problem across industries? The eLearning industry, in my opinion, is probably less stringent about experience, and is more focused on promise. So, to get your first break, you need to look around for a company that needs interns, to begin with. How you grow depends on how quickly you learn the ropes. It's an interesting vocation - I assure you that!
Guest - knlistman on Wednesday, 23 December 2015 07:19

Applying these principles is not particularly easy when one is producing e-learning for same topic for 1000+ people that are at different levels and positions within the company. What is relevant to manufacturing manager is not relevant to a machine operator, a mechanical engineer, a quality assurance specialist, etc. They all have to know the same product processes but at different depths with different focuses. Also what is a nice bite for one is an unmanageable mass for another and completely unconnected crumbs for the person that must see the whole picture.

How does one gain learner's attention when training such diverse range of skills and knowledge? If training truly provides these things there would be at least 4 to 5 variations for each lesson.

Applying these principles is not particularly easy when one is producing e-learning for same topic for 1000+ people that are at different levels and positions within the company. What is relevant to manufacturing manager is not relevant to a machine operator, a mechanical engineer, a quality assurance specialist, etc. They all have to know the same product processes but at different depths with different focuses. Also what is a nice bite for one is an unmanageable mass for another and completely unconnected crumbs for the person that must see the whole picture. How does one gain learner's attention when training such diverse range of skills and knowledge? If training truly provides these things there would be at least 4 to 5 variations for each lesson.
Guest - Amit on Thursday, 24 December 2015 09:50

Creating a "one-size-fits-all" course is a tall order, especially if the audience is extremely diverse. It would go against the basic fabric of effective learning design!
One way I would try to solve the problem would be to create "courses within a course", wherein the learner selects his/her role right at the beginning, and is then led down a learning path specified for that role. The tips above can help gain learner attention, irrespective of the level or role.

Creating a "one-size-fits-all" course is a tall order, especially if the audience is extremely diverse. It would go against the basic fabric of effective learning design! One way I would try to solve the problem would be to create "courses within a course", wherein the learner selects his/her role right at the beginning, and is then led down a learning path specified for that role. The tips above can help gain learner attention, irrespective of the level or role.
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