Custom eLearning – Is it worth the investment?

A common dilemma faced by organizations is whether to opt for off-the-shelf training courses or invest into custom eLearning.

Developing customized courses can be expensive and time-consuming, which often discourages companies looking to make the best use of limited training budgets.

But there are several reasons for organizations to consider custom eLearning:

1. Relevant And Targeted Content

   Although pre-built courses are economical and easily accessible, they lack content that addresses your unique business needs.
   Custom eLearning courses allow you to deliver content that is directly relevant to your organizational requirements and objectives.  Employees will be able to learn from actual case studies, scenarios and use cases, helping to improve retention and enhance the efficacy of the training course.

2. Higher Learner Engagement

Relatable and meaningful content goes a long way in getting learners to take eLearning seriously.  You can also boost interaction by using innovative delivery formats like simulations, gamification which not only adds to learner excitement but also conveys the information more effectively.

3. More Control Over Training Material

Customized learning solutions offer a great deal of flexibility.  Bespoke courses take into account organizational challenges, processes/procedures, and customer base, making the content more relevant. Companies can also opt for delivery formats and mediums tailored for their employee needs. For example, a field service company may prefer to focus on mobile learning since its employees are always on-the-go.

4. Effective Knowledge Management

The process of developing a customer elearning program may seem tedious for organizations since it involves a high level of effort. However, the exercise is useful in capturing and preserving critical organizational knowledge, and for making it readily accessible to others. Additionally, expanding, upgrading and reusing the content is easier since the base information can be edited without much hassle.

5. Improved Quality Of Training

By offering content that matches with identified needs, custom eLearning courses become a valuable tool for preparing employees for dynamic business demands and complex challenges. The customized training modules help employees to transfer their class learning into day-to-day operations in a better manner.

6. Aligned To Organization Culture And Brand Values

Customizing white label content has its limitations. Beyond the content itself, typically the way it is presented fails to align with unique organizational culture and branding norms.  Employees may be put off to see bland training materials and lose interest. With custom eLearning, training material can be closely matched to branding guidelines bringing uniformity between external and internal branding both in terms of aesthetics and presentation style.

eLearning Services To Augment Your Employee Performance

The idea of investing in Custom eLearning can be daunting for organizations. But fortunately, the choice need not be one or the other.

Organizations can combine the two formats – use pre-built courses where generic material suffice and custom training materials in areas that are core to the business.

At AIMS Digital we build custom elearing courses that reflect your organizational priorities. We use sound instructional principles to make the courses highly impactful, and incorporate usability-focused design for ensuring sustained learner engagement.